WASHINGTON (DC News Now) — Several D.C. leaders are calling for the boycott of fast-casual chain &pizza after an ad campaign making light of D.C.’s late former Mayor Marion Barry and his history of drug use.

The new desserts at the center of the campaign are called “Marion Berry Knots.” They are topped with loads of powdered sugar, staged and advertised in photos to look like cocaine.

The &pizza ads and their press release make repeated innuendos, calling them “So good, it’s likely a felony.”

Ward 8 Councilmember Trayon White called for a boycott of the chain, saying in an Instagram post it’s a “shameless and tasteless exploitation of Marion S. Barry’s legacy.”

Local activist Ronald Moten said in a Facebook post, “You can’t spit on Marion Barry’s grave … and think there won’t be consequences.”

Moten said he’s outraged and also calling for a boycott.

“We’re going to basically show the other businesses why you should be good businesses in Washington, D.C., because you can go hit the road, Jack, and don’t come back no more, as far as we’re concerned, because you can’t get our dollars disrespecting us and leaders like Marion Barry,” Moten said.

On social media, D.C. At-Large Councilmember Christina Henderson called the dessert “tone deaf” and “disrespectful.”

Several neighbors in the Skyland neighborhood of Southeast D.C., situated along Marion Barry Avenue SE, said they would support a boycott, while others said the chain shouldn’t be “canceled” and should be given a chance to make things right and take the dessert off the menu.

In a press release on Monday, Mike Burns, CEO of &pizza, said the company is “not afraid to have a little fun, whether or not our new Marion Berry Knots cross the line…is something we’ll leave to the customers to decide.”

Barry’s widow Cora Masters Barry told DC News Now she found the campaign to be “racist and disrespectful.”

Burns replied in a statement that said, “We’re talking about a marionberry, that’s spelled with an ‘e’. We stuff that into a knot, drizzle it with icing and then top it with powdered sugar.  It’s delicious – we can’t wait for D.C. to try it.”

“That’s a disrespect and a doubling down, that there’s no way in the world that we can allow that kind of business, that kind of disrespect to continue to flourish, off of our money,” said Rev. Tony Lee, pastor of Community of Hope AME Church.

Approaching 10 years since Barry’s death, Lee said he should be remembered for what he did to build up the middle class in D.C. and beyond its borders.

“We cannot allow people to feel like they can just do whatever they want to do, disrespect our community in any way they want to. There has to be a price.”

DC News Now reached out to &pizza for comment on the boycott and has not heard back.

Activists plan to hold a press conference at the &pizza location on U Street NW on Wednesday morning to explain more about the boycott.