It's never an easy task to follow up an original hit with a sequel that lives up to the hype. But the 2024 Pop-Tarts Bowl is sure giving it a try.

Following up the 2023 Pop-Tarts Bowl, which featured the first edible mascot in college football history, the 2024 edition is pulling out all the stops with creative breakfast pastry-themed elements on the football field. That includes the goal posts, which are brilliantly covered in Pop-Tarts wrapping around the padding.

Genius.

In addition to the goal posts, the Pop-Tarts Bowl also features an on-brand sprinkles design on the sidelines. And the Hurricanes and Cyclones will be cheered on by three different flavors of Pop-Tarts mascots, who will serve as options to be devoured by the winning team after the game.

The actual football in the Pop-Tarts Bowl should be a treat, too. Miami (10–2) is looking to prove it was snubbed from the College Football Playoff, and Iowa State (10–3) is trying to secure the first 11-win season in program history.

The 2024 Pop-Tarts Bowl is scheduled to kick off Saturday at 3:30 p.m. ET.

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This article was originally published on www.si.com as Pop-Tarts Bowl Unveils Creative Twist to Goal Posts for Miami-Iowa State Clash.

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