The best toy deals you can shop now

If you have a few kids in your family, much of your holiday shopping may involve looking for toys and games. The good news is that there are tons of Black Friday toy deals to help you get ahead of your holiday shopping this year.

BestReviews has reviewed and tested many toys, so you’ll want to check in regularly to get the most up-to-date list of Black Friday toy deals. Some of the top deals include the LEGO Harry Potter Hogwarts Castle and Grounds and the Fisher-Price Princess Ariel’s Light-Up Sea Carriage.

Last updated on Nov. 21, 2024, at 8:45 a.m., ET.

In this article: MrBeast Lab Mutators, Play-Doh Pizza Delivery Scooter Play Set and Squishmallows Bluey HugMees

Top trending toys of 2024

Furby Coral 

Furbys have long been a popular toy, though their popularity has ebbed and flowed through the decades. This latest version of the toy line has over 600 responses, including songs, speaking and sound effects, such as laughter.

Transformers Heroic Optimus Prime Action Figure

Transformers toys are at the forefront of many children’s minds after seeing “Transformers One.” This Optimus Prime figure uses a classic design and it can transform completely between the standing figure and a fully-functioning truck in six steps.

Mini Brands S1 Mini Food Court 50% OFF

This fun play set comes in all its little pieces so whoever opens it gets the fun of building it, not just the fun of pretending to run the best food court ever. It has 32 total pieces, including several “meals.”

Iroo Mini Karaoke Machine 13% OFF

Gone are the days when karaoke machines were giant contraptions. Now, you can grab this portable Karaoke machine that syncs with your phone for lyrics, so you can sing and party wherever you want. It comes with two microphones so you can even do duets.

Tile Town Bluey Heeler Home and Vehicle Magnetic Tiles 21% OFF

This large collection of magnetic tiles let your child build the Bluey house of thier dreams, not to mention their dream ca, too. It also comes with four figures, including the titular hound himself, plus Bingo, Bandit and Chilli.

MrBeast Lab Mutators 21% OFF

MrBeast is among the most popular YouTubers on the platform, so it’s no surprise he’s got some excellent action figures available for his youngest fans. Unlike most figures you just open and play with, this one has a special “reveal” that acts almost like a second unwrapping.

Play-Doh Pizza Delivery Scooter Play Set 25% OFF

Play-Doh may not have changed much since you were a kid, but it certainly comes with more amazing toys and pieces of equipment now, such as this scooter-based play set. The scooter is actually rideable and powered by foot, not motor, so it’s safe for anyone who fits in the seat.

LEGO ”Despicable Me 4″ Minions and Gru’s Family Mansion

Minions continue to be one of the most-loved franchises in family entertainment, with this LEGO set adding to the appreciation. It’s perfect for LEGO and film lovers alike with 868 pieces, so it should easily help pass the time over a few afternoons.

Playmates Toys Godzilla X Kong Godzilla Evolved

The Godzilla franchise has been absolutely booming the past few years, with one Oscar-winning film and a handful of epic Kaiju showdowns against King Kong and other foes. This figure comes from the latter clutch of movies and showcases Godzilla in a stronger form than usual.

Squishmallows Bluey HugMees 23% OFF

Squishmallows may yet turn out to be the next Beanie Babies, but for now they continue to be massively popular with some of them being already considered rare collectors items. This Bluey Squishmallow is in the HugMees category, meaning its little arms extend for a warm hug anytime you need it.

Best LEGO deals

LEGO Star Wars Imperial Star Destroyer

The Imperial Star Destroyer has long been a prized set in LEGO, with many forms and reprints through the years. This version has 1,555 pieces and a collection of seven minifigures. The ship opens up to give younger kids something to play with instead of being display-only.

LEGO Creator Three-in-One Forest Animals

One downside to LEGO sets is that once they’re built once, taking them apart and rebuilding them is only so satisfying. Enter LEGO’s Three-in-One series, where the pieces it comes with can be used to create three designs. For this set, that’s a fox, an owl and a squirrel.

LEGO Christmas Tree

For the people who truly love Christmas with all their heart, getting Christmas-related gifts is a treat. This set is for that person, letting them build one large Christmas tree that’s 11 inches tall or two smaller ones at 9 and 6 inches.

LEGO City Great Vehicles Holiday Camper Van 20% OFF

The larger LEGO sets can be a little too much for younger kids. This small set of only 190 pieces provides some fun building time, but it’s also a fully functioning toy car once finished for even more entertainment.

LEGO Harry Potter Hogwarts Castle and Grounds 20% OFF

Hogwarts castle has come in many LEGO forms through the years, with this to-scale replica being the latest. It’s a perfect set for Harry Potter fans looking for something to display, but there’s also some room for younger LEGO fans to play around with it once built.

LEGO Icons Plum Blossom 20% OFF

One of LEGO’s underappreciated lines is its collection of flowers. It scratches a LEGO-set itch that no other line really does. It’s perfect for the nontraditional LEGO fan, and especially for plum blossom fans who now won’t have to worry about their favorite flower wilting.

LEGO Architecture London Skyline Collection

Rebuild several London landmarks and monuments, such as the National Gallery, Nelson’s Column, London Eye, Big Ben and Tower Bridge, with this 468-piece building block set. It’s a model interpretation of the London skyline with the Thames River represented by transparent baseplate tiles. Plus, kids can learn about the landmarks from the collectible booklet that has information about the design, architecture and history of each one. 

Best toys under $50

Shashibo Shape-Shifting Box 28% OFF

Toys to keep the hands busy while the mind works are a favorite of many people. This small box fills the need nicely, what with its staggering 70-plus different forms and shapes you can twist it into. It comes in 19 designs and uses magnets to enable the transformative fun.

3Doodler Start+ Essentials 34% OFF

Most children have probably wished the drawings they make could come alive. Well, this 3D pen can’t do that, but it can at least bring them into the third dimension. Unlike other 3D pens, this one is completely safe for young kids thanks to the lack of hot exterior parts. The BestReviews Testing Lab found that this was ”very safe for children to use and they have endless fun creating.”

Blue Marble National Geographic Gemstone Advent Calendar 

Not all Advent calendars are stuffed with chocolates and candies. Some offer toys or, in the case of this calendar, a chance to educate. Each of the 24 days is paired with a gemstone, plus the lid of the box has a short piece of info on each stone.

National Geographic Glow-in-The-Dark Marble Run

This huge play set contains 80 pieces, with 15 of those being the titular glow-in-the-dark marbles. The other pieces are a collection of bases, straight pieces and action pieces so the recipient can create near endless versions of their own tracks.

National Geographic Magnetic Marble Run

While the glow-in-the-dark marble set is great for younger kids, older ones will want something more delicate and challenging. Enter this marble run set, which get’s attached to any magnetic surface to create your tracks. With either a 75- or 150-piece set to grab, there are plenty of permutations.

Selieve Kids Walkie-Talkies 44% OFF

While adult walkie-talkies are all boring thanks to no fun features, these walkie-talkies are for kids. They have all the fun features, including 10 different ringtones for the call button, a flashlight just in case, and 22 channels to switch between. Parents can also lock the channel to keep an ear on their kids.

5 Surprise Mini Brands Disney Store Edition

These mystery sets of collectible mini figures are a fun gift since no one knows what awesome prizes may be inside. This set comes with four balls, each containing five toys, for a total of 20 figures to play with or display.

Elmo Slide 26% OFF

Who doesn’t love Elmo? This fun plush is perfect for getting toddlers up and moving around. This Elmo sings and says fun phrases in both Spanish and English while he dances, making him the perfect toy for playtime and learning.

Furby Purple 51% OFF

Furby has captivated kids since the ’90s with its fun interactive features, and this new iteration is no different. With more than 600 responses in both English and “Furbish” and singing and dancing modes, this Furby provides endless hours of conversation for little ones.

Best baby and toddler toys

Babies and toddlers need toys not only to be entertained, but also to help them with brain development. Some of the best Black Friday deals include baby and toddler toys that help them learn colors, shapes and faces.

Skillmatics Peel-and-Press Foil Fun 28% OFF

Arts and crafts are perfect for creative kids, but it can get a little dull using the same kinds of supplies all the time. This crafty set uses foil and stickers instead to create up to 10 dynamic, glittery scenes.

Fisher-Price Rockin’ Record Player 35% OFF

This fun toy lets your little one pretend to change out records when you do it for real in your music room. It comes with five records, which each have four songs on them, and a stand to display them.

Jetson CoComelon Light-Up Trike

It’s never too soon to start teaching kids coordination skills, and a fun way to do that is with a nice trike. Besides providing plenty of practice, it also has a little hollow in the back to haul toys and LED lights that the child can control.

Delta Children Bluey Draw and Play Desk

Children will eventually need to go to school, with this play-friendly desk being a great way to start easing them in. It has several hollows to hold drawing utensils or drinks, plus a little storage on the side for bottles or paper.

Abvsab Dinosaur Transport Truck Carrier

This all-in-one toy set offers multiple ways to play, from racing any of the six included miniature cars to using the dinosaur-themed transport carrier. The carrier can also stand up and extend its tail for use as a kind of car launcher.

Starrykids Early Learning Montessori Toys Kit

This cute collection of simple toys is a great way for newborns and kids up to 6 months old to start learning new skills. One toy lets them drop a ball into a drawer and pull that drawer in and out, for example, while another is a spinning drum that makes entertaining noises.

Fisher-Price Princess Ariel’s Light-Up Sea Carriage 28% OFF

The Little Mermaid remains one of Disney’s most-cherished movies because of its excellent characters and incredible music. This playful carriage honors both, making it a great gift for burgeoning Little Mermaid fans. Plus, the little Sebastian figure can be pressed to kick off some lights and the “Under the Sea” melody.

Lambs & Ivy Plush Mushroom House with Stuffed Animal Toys

Plush toys are perfect for youngsters big on hugs and tossing toys around alike, and this collection of plush animals gives them plenty of options to play with. Plus, the house acts as a little storage and travel bag, complete with an easy-carry handle.

Vanland Pit Balls 17% OFF

Pit balls are popular among young children because of their lightweight and colorful design. This set comes with 100 balls, each measuring 2.2 inches in diameter, and a storage bag for easy transportation and storage. Plus, they’re BPA-free for improved safety.

LeapFrog Learning 100 Words Book 35% OFF

Learning new words has never been this easy, thanks to this fun interactive book from LeapFrog. This book teaches kids both Spanish and English and even includes a few new “friends” that help make learning these words a unique experience.

Best ride-on toys

Sereed Baby Balance Bike 25% OFF

This fun little bike is an excellent and safe way for children to start honing those fine motor skills. Every edge is rounded and soft so they can’t come to accidental harm, and the wheels are silent for parents’ peace. It comes in eight colors.

Kidscleancar Portable Go Kart 22% OFF WITH COUPON

There’s something incredible about riding around on something as a kid. It’s part of why learning to ride a bike is such an impactful memory for many. For kids that aren’t to bike age yet, though, there’s this go kart-like toy. It goes up to 5 miles per hour with an up-to-three-hour battery life.

Joyin 13-in-1 Dinosaur Toys 20% OFF

What’s better than getting one toy, one gift for a birthday or holiday? Getting two toys. What about getting a dozen-plus? That’s the draw of this special collection of dino-themed toy cars, which has eight dino cars, three regular cars and a giant dino-shaped truck to store the smaller pieces.

Best toys for kids

Once kids reach a certain age, they want toys that are fun more than anything else. During the Black Friday sale, some of the best toys for kids ages 4 to 10 are remote control cars, building blocks, train sets, dolls and arts and crafts kits.

Barbie Skipper Danielle’s First Job Target Doll Set 30% OFF

There’s a Barbie for everything it seems, including this doll and accessory set that lets a child pretend to be hard at work in the land of red and khaki. The conveyor belt even works through a lever.

Disney Spider-Man Talking Action Figure 27% OFF

This Spider-Man action figure can say several phrases, plus make several other sounds, and it even lights up. The sounds and phrases are button-activated and it comes with a detachable web for capturing other toys.

Disney C-3PO and R2-D2 Talking Action Figure Set – Classic Edition 20% OFF

This set of talking action figures uses the original trilogy designs and both feature several points of articulation, including R2-D2 being able to twist its domed head. Batteries are included so you can get straight to the fun.

Just Play furReal Daisy The Yoga Goat 30% OFF

Sometimes it can be difficult to establish healthy routines as kids, which is why this yoga-inspired goat can be a wise gift. It has 60-plus sounds and reactions it can make so kids feel like they’re truly interacting with it, including a meditation mode for a post-play calm down.

Shifu Smart Educational Globe for Kids 20% OFF WITH COUPON

This is no ordinary globe for kids. It’s designed around the use of alternate reality, using a phone or tablet’s camera to pull up information about all the places on the globe. That includes over 1,000 facts to learn and information on over 400 “Wonders.”

Play-Doh Bluey Goes Camping Play Set 18% OFF

Play-Doh is an excellent toy for kids who love to be creative, but it doesn’t hurt to include a bunch of molds and toys to give them somewhere to start. This set includes eight Play-Doh colors and several foods to cook over a Play-Doh fire, on top of the Bluey character molds.

Voyager Scooter for Kids

Scooters are a great time for active kids who like to be outdoors, but the balance required can make it difficult to enjoy for the youngest kids. This scooter avoids that issue by having two wheels up front for better balance. It also comes in variety of kid-friendly designs.

Dynacraft Barbie Sweets Bike

Learning how to ride a bike is a sacred rite of passage for many kids. This bike helps along the entire process since it comes with training wheels. The seat is also adjustable so it can grow with your child, and the front pouch offers some storage.

Wishouse Walkie-Talkies for Kids 25% OFF

There’s something inherently fun about communicating with a walkie-talkie. Whether you’re pretending to run a crucial military operation (hide and seek) or you just want to chat with your best friend or sibling whenever you want, this set includes four walkie-talkies with ranges of up to 5 miles.

Barbie Pop Reveal Bubble Tea Series Doll 25% OFF

There’s a Barbie for just above everyone at this point, so now there’s a Barbie to symbolize your love of bubble tea, complete with a skirt covered in boba pearls. It also comes with several extra toys and accessories, including a scented squishy figure.

Minions “Despicable Me 4” The Ultimate Fart Blaster

If you don’t like someone in your family and they have kids who are big fans of Minions, this is the toy to get those kids. It comes with two “fart scents” they can use, and it can actually blow real “fart” rings.

Mini Brands Books Two-Pack 14% OFF

For kids who love to read (they are still out there), it can be a fun change of pace to gift them what doubles as a toy and an actual book. Yes, the miniaturized books in this collection of mystery balls have actual, readable pages, and a miniaturized magnifying glass to help them read them.

OugerToy Magnetic Building Tiles for Kids 40% OFF WITH COUPON

Magnetic tiles are a fascinating toy for the right kids, able to be combined in myriad ways limited only by imagination and those pesky laws of physics. This massive set comes with 104 pieces, including an idea book to get you started.

Barbie Dreamhouse Pool Party Dollhouse 31% OFF

The popularity of all things Barbie skyrocketed in 2023 thanks to the hit film based on the popular doll, making this dollhouse a must-buy for any fan. It comes with three Barbie doll roommates, and the dollhouse features several play areas including a pool, living room, kitchen and balcony.

Tiny Lands Creative Forts 33% OFF 

A great way to establish new STEM-related ideas, this unique fort design allows your kids to come up with a building that is as creative as they want. Many parents have even said they love building it with their kids too.

Best toys for tweens and teens

If you have a kid on the older side, there are plenty of excellent Black Friday deals for toys and games still going on that they’ll enjoy. Arts and crafts kits are popular among older kids, as well as board games, card games and electronics, such as smartwatches and drawing tablets.

LEGO Creator 3-In-1 Space Astronaut 20% OFF

This multiple-choice LEGO set is great for space-loving kids who love to take apart and rebuild sets since it can be used to make three different designs, including a space dog. All three designs can also be displayed with a buildable stand.

Kiditos Magic Water Elf Toy Kit

This fascinating kit lets children turn bottles of gel into solid, squishy toys. It comes with 10 molds and 20 types and colors of gel, so they can make just about whatever they please.

Air Hogs Zero Gravity Sprint RC Car 30% OFF

This awesome toy car has a special mode that lets it drive on any smooth surface, including the walls and ceilings. The car is also rechargeable and lasts eight or more minutes, though the controller needs batteries.

Blue Marble National Geographic Super-Gross Chemistry Set 20% OFF

Sometimes it can be difficult to get kids interested in STEM fields, which is why this fun-focused chemistry set tricks them into learning. It can be used to compete 45 experiments, including making glow worms and boogers.

Let Loose Moose Hover Soccer Ball 15% OFF

When the weather gets nasty but the kids still want to play outside-type games, try this floating, softened “soccer ball” instead. An air cushion makes it glide across the floor, and rubber bumpers protect things from accidental damage.

Klask Magnetic Party Game 10% OFF WITH COUPON

This fun board game is a little like a small air hockey game, only you use magnetic pieces controlled from under the board to get the ball to go into the other player’s goal. It takes roughly 10 minutes to play, so it’s easy to learn and share.

Thames and Kosmos Mega Cyborg Hand 

This build-your-own cyborg hand is an excellent gift for older kids interested in advanced science. Building it teaches them about pneumatics and hydraulics, plus when they’re done, they have a giant cyborg hand to wear and play with. Don’t you wish you had one too? No? Liar.

Joyin Glow-in-the-Dark Rock Kit 33% OFF

For artistic kids, there’s nothing better than a new way to be creative. Unlike paint by numbers or coloring books, this art kit is all about painting rocks. To do so, it comes with a suite of colors, brushes and extra goodies, such as googly eyes and glitter glue.

The Woobles Beginners Crochet Kit

Unlike other beginner kits, this one comes pre-started and with links to step-by-step videos rather than relying on written instructions. There are seven kits to pick from, including ones that make a bunny, a fox or a penguin. There’s also a four-critter bundle.

Monster High Rave’N Wednesday Doll 

Netflix’s “Wednesday” was one of 2022’s biggest breakout hits. With a second season poised to drop sometime next year, Monster High has collaborated with Netflix to offer this excellent Wednesday doll dressed in her famous dance outfit. She can be played with, or proudly displayed on her included stand.

JYX Karaoke Machine 39% OFF

This karaoke machine is perfect for teens and tweens. They can spend hours singing their favorite songs — and adults can get involved too.

Victlov Charm-Bracelet-Making Kit 50% OFF

If you have kids who love arts and crafts, this charm-bracelet-making kit is an excellent gift, as it lets them make cool bracelets they can wear. It’s a 126-piece kit with several charms and a beautiful pink-hued unicorn and princess gift box.

Wiszodet Kids Smart Game Watch 18% OFF

This smartwatch for kids has a stylish design modeled after standard smartwatches and has several neat features, including a selfie cam, 24 games, voice recorder, pedometer, calculator, stopwatch and alarm. Plus, it can store over 10,000 photos or six hours of video.

Who has the best toy deals on Black Friday?

Shopping for toys can be tricky since many retailers offer excellent deals on Black Friday. However, thanks to its broad selection, Amazon is the best retailer to shop for toys. Amazon allows small businesses to use its e-commerce platform, so you can find toys you wouldn’t see sold at places like Walmart.

That’s not to say you shouldn’t shop at other retailers when looking for toys. Although their product selection isn’t nearly as extensive as Amazon’s, Walmart is a heavy hitter when it comes to toys, and we expect to see many excellent Black Friday toy deals there too.

Black Friday toy shopping tips

Shopping for Black Friday toy deals isn’t any different than shopping for other deals, but there are a few strategies you may want to use to maximize your savings ahead of the holiday season:

• Don’t limit yourself to one retailer; look for deals on Amazon, Walmart, Target and any other retailer that sells toys.
• Sign up for an Amazon Prime membership. Prime members are notified via email when sale ads drop, presented with exclusive offers on products and get early access to the best Black Friday deals. 
• Sign up for newsletters from Walmart and other retailers; that way, you stay on top of all deals and anything related to the Black Friday sale.
• Shop for popular toys. Popular toys are usually expensive, but many will be heavily discounted during Black Friday. If you’re unsure which toys to shop for, look online for a list of the best toys for 2024.
• Check our pages often. We regularly update our best deals pages to reflect current sales and discounts.
• Look for discounts on brand-name toys. The best toy brands kids love include LEGO, Mattel, Fisher-Price, Playskool and Nintendo.
   

Prices listed reflect time and date of publication and are subject to change.

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