VIRGINIA BEACH, Va. (WAVY) – Women’s clothing brand J. Jill is coming to Virginia Beach.

Armada Hoffler announced the company has a storefront in Town Center and will open this weekend.

“J. Jill is a perfect complement to the diverse shopping experience offered at Town Center of Virginia Beach,” said Lou Haddad, Chief Executive Officer at Armada Hoffler. “We are thrilled to welcome this renowned brand to the district and believe it will be a great addition for our shoppers.”

There will be a grand opening celebration the weekend of Sept. 5-8. The opening will align with the launch of J. Jill’s new collection.

Shoppers on opening weekend will receive a gift with purchase of $150 or more and light refreshments. They will also be able to see and try on the new collection.

“We’re thrilled to open our doors and greet customers in Virginia Beach,” said Kara Howard, senior vice president marketing at J.Jill. “Shoppers can count on J.Jill to offer unique and high-quality styles for any occasion that’s just right for them.”

Click here to find out more information about Town Center and shops.