PORTSMOUTH, Va. (WAVY) – At WAVY-TV, I am the Sales & Promotions Intern and every day I am exploring new ways to research data analytics and apply them to some of the social media content I have created. Even though these fields may seem different, they go hand-in-hand when navigating a fast-paced industry.

I’ve learned how important impressions, reach, and clicks are when running an ad. These numbers help to review an ad’s performance but also prepare when pushing out another one in the future. This data is important in formulating different ways to make sure content is exciting and engaging.  

When I’m not crunching numbers, I’m getting creative on social media. I love working on Canva and getting the opportunity to display my creativity. My work is being viewed by a larger audience now so it’s important that I’m precise but still add an element of refinement to the vision. 

Whether it’s analyzing data from a campaign or creating an eye-catching social media post, I am growing in my craft. That is most important to me and I love that I am able to learn so much along the way.