NORFOLK, Va. (WAVY) – Cox Mobile has been announced as the presenting sponsor for the upcoming 38th annual Grand Illumination Parade.

The theme for this year’s parade, scheduled to take place on Saturday, Nov. 23 at 7 p.m. in Downtown Norfolk, is ‘Retro Wonderland,’ and will feature classic decorations, vintage vibes and characters from holiday specials.

“Cox Mobile is excied to support this iconic Norfolk tradition that brings so many together at the holidays,” Cox’s Hampton Roads Market Vice President Nneka Chiazor said. “The holidays are about many things , from annual traditions to connecting with friends and loved ones we don’t see every day. Staying in touch is easier and more affordable than ever with Cox Mobile.”

For many Norfolk residents, the Grand Illumination Parade kicks off the holiday season with colorful floats, marching bands and performers.

“We are beyond excited to bring the Grand Illumination Parade back for its 38th year, and we know our Retro Wonderland will have families reminising about cherished traditions while creating new memories,” President and CEO of Downtown Norfolk Council Mary Miller said. “We’re especially thrilled to welcome Cox Mobile as our presenting sponsor, whose commitment to the community aligns perfectly with the spirit of this event. Together, we look forward to making this year’s parade more magical and unforgettable than ever!”

Those who are interested in volunteering for the Grand Illumination Parade can click the link here. For more information on the parade, click here or call Downtown Norfolk Council at 757-623-1757.